New Arrivals

Introducing the Initial Henley Waffle Long Sleeve T-Shirt in Jet Black, a long sleeve silhouette crafted from 175gsm waffle jersey cotton. The textured waffle knit delivers a distinctive surface with natural depth, while the grandad collar with one exposed and three concealed buttons adds...

The Knitted Initial Track Jacket in black is an elevated piece for all-season styling. Crafted from a drapey fabric, it has a slightly oversized fit with a branded double ended M4 RiRi CF front zip closure and welt pockets. Finished with our signature Represent...

The Initial Long Sleeve Open Cuff T-Shirt in Dune is crafted from medium weight jersey cotton with an oversized & boxy fit, cropped body and dropped shoulders. The t-shirt has an open cuff to each sleeve, and is finished with an embroidered Initial to...

The Initial Long Sleeve T-Shirt in black has a regular fit to the chest and hem, crafted from 180gsm jersey cotton. It has a 1x1 small rib to the collar and cuffs, and is finished with an embroidered Initial to the back neck and...

The Initial Long Sleeve T-Shirt in flat white has a regular fit to the chest and hem, crafted from 180gsm jersey cotton. It has a 1x1 small rib to the collar and cuffs, and is finished with an embroidered Initial to the back neck...

The Initial Long Sleeve T-Shirt in ice grey marl has a regular fit to the chest and hem, crafted from 180gsm jersey cotton. It has a 1x1 small rib to the collar and cuffs, and is finished with an embroidered Initial to the back...

Introducing the Initial Mesh Shorts in Army Green, a lightweight summer essential crafted for comfort and breathability. Constructed from premium athletic mesh with a soft cotton jersey lining, these shorts are designed for relaxed everyday wear. They feature a wide elastic waistband with contrast...

Introducing the Initial Mesh Shorts in Vintage Red, a lightweight summer essential crafted for comfort and breathability. Constructed from premium athletic mesh with a soft cotton jersey lining, these shorts are designed for relaxed everyday wear. They feature a wide elastic waistband with contrast...

Introducing the Initial Mule in Taupe. These mules feature soft suede uppers with a metal Initial logo to the strap. The custom designed EVA outsole has a comfort-focused molded footbed, with deep heel cup, arch support and toe grip. A microfibre lining finishes the...

Introducing the Initial Nylon Track Jacket in Coffee, a lightweight outerwear piece designed with a clean technical silhouette. Constructed from a smooth matte nylon, the jacket features a dropped shoulder and boxy fit, paired with a horizontal overlay detail across the chest. Finished with...

The Initial Track Pant in Coffee is a luxury pant style for elevated styling. Crafted from the same fabric as the Initial Track Jacket and Shirt, it has an elasticated waistband with a jersey rib and flat drawcord for comfort and an adjustable fit....

The Initial Boxy Sweater in Overdyed Black Realtree® is crafted from a heavyweight (500gsm) brushed back fleece cotton. It is a new fit style for the brand, with an oversized & boxy fit, falling wide and square with a super cropped body length. The...

The Initial Boxy T-Shirt in Overdyed Black Realtree® has a super oversized and boxy cropped body fit. Crafted from a heavier 230gsm jersey cotton, it has a 1x1 rib to the collar, finished with a Represent metal bar to the hem and embroidered Initial...

The Initial Boxy Zip Hoodie in Overdyed Black Realtree® is crafted from a heavyweight (500gsm) brushed back fleece cotton. It is a new fit style for the brand, with an oversized & boxy fit, falling wide and square with a super cropped body length....

The Initial Boxy Oversized Hoodie in Overdyed Black Realtree® is crafted from a heavyweight (500gsm) brushed back fleece cotton. It is a new fit style for the brand, with an oversized & boxy fit, falling wide and square with a super cropped body length....

The Initial Oversized T-Shirt in Overdyed Black Realtree® follows the same fit block as our Owners’ Club t-shirts, with a slightly oversized fit. Crafted from 180gsm jersey cotton. It has a 1x1 small rib to the collar, and is finished with an embroidered Initial...

Introducing the Initial Sweatpants in Overdyed Black Realtree®, a relaxed staple. Crafted from heavyweight loopback jersey, these sweatpants are built for comfort with a premium edge. Featuring an elasticated waistband with internal drawcords, tonal seam lines and refined branding, they’re made to pair effortlessly...

The Initial Oversized Hoodie in black is crafted from a heavyweight (480gsm) loopback jersey cotton, with the same slightly oversized fit as our best selling Owners’ Club hoodies. The hoodie has a 1x1 small rib to the hem and cuffs, with a Represent metal...

Introducing the Initial Oversized Hoodie in Canary Yellow, an oversized silhouette crafted from 390gsm cotton and finished with a pigment spray wash for a naturally sun-bleached character. Designed with relaxed oversized proportions, the piece delivers everyday comfort with a premium weight and substantial hand...

The Initial Oversized Hoodie in ice grey marl is crafted from a heavyweight (480gsm) loopback jersey cotton, with the same slightly oversized fit as our best selling Owners’ Club hoodies. The hoodie has a 1x1 small rib to the hem and cuffs, with a...