New Arrivals

The Initial Boxy T-Shirt in Vintage Red has a super oversized and boxy cropped body fit. Crafted from a heavier 230gsm jersey cotton, it has a 1x1 rib to the collar, finished with a Represent metal bar to the hem and embroidered Initial to...

The Initial Boxy Tank in black has a super oversized and boxy cropped fit. Crafted from 100% cotton, it has a 1x1 rib to the collar with a refined finish to the armholes. The Oversized Tank is finished with an embroidered Initial to the...

The Initial Boxy Tank in flat white has a super oversized and boxy cropped fit. Crafted from 100% cotton, it has a 1x1 rib to the collar with a refined finish to the armholes. The Oversized Tank is finished with an embroidered Initial to...

Introducing the Initial Boxy Tank in Flat White, a boxy sleeveless silhouette crafted from 140gsm cotton jersey. The wider, squared shape with dropped shoulders offers a relaxed, contemporary fit built for warm-weather layering and everyday ease.Featuring a 1x1 rib collar and blind stitch detailing...

The Initial Boxy Tank in Ice Grey Marl has a super oversized and boxy cropped fit. Crafted from 100% cotton, it has a 1x1 rib to the collar with a refined finish to the armholes. The Oversized Tank is finished with an embroidered Initial...

Introducing the Initial Boxy Tank in Mist, a boxy sleeveless silhouette crafted from 140gsm cotton jersey with a fade out wash for a softened, worn-in finish. The wider, squared shape with dropped shoulders offers a relaxed, contemporary fit built for warm-weather layering and everyday...

The Initial Boxy Zip Hoodie in Green is crafted from a heavyweight (500gsm) brushed back fleece cotton. It is a new fit style for the brand, with an oversized & boxy fit, falling wide and square with a super cropped body length. The hoodie...

The Initial Boxy Zip Hoodie in black is crafted from a heavyweight (500gsm) brushed back fleece cotton. It is a new fit style for the brand, with an oversized & boxy fit, falling wide and square with a super cropped body length. The hoodie...

Introducing the Initial Boxy Zip Through Hoodie in Canary Yellow, a boxy silhouette crafted from 390gsm cotton and finished with a pigment spray wash for a naturally sun-bleached character. Cut wide and square through the body with dropped shoulders, the piece brings a contemporary...

The Initial Boxy Zip Hoodie in Coffee is crafted from a heavyweight (500gsm) brushed back fleece cotton. It is a new fit style for the brand, with an oversized & boxy fit, falling wide and square with a super cropped body length. The hoodie...

The Initial Boxy Zip Hoodie in Dune is crafted from a heavyweight (500gsm) brushed back fleece cotton. It is a new fit style for the brand, with an oversized & boxy fit, falling wide and square with a super cropped body length. The hoodie...

The Initial Boxy Zip Hoodie in ice grey marl is crafted from a heavyweight (500gsm) brushed back fleece cotton. It is a new fit style for the brand, with an oversized & boxy fit, falling wide and square with a super cropped body length....

Introducing the Initial Boxy Zip Through Hoodie in Mist, a boxy silhouette crafted from 390gsm cotton and finished with a fade out wash for a soft, naturally worn-in character. Cut wide and square through the body with dropped shoulders, the piece brings a contemporary...

The Initial Boxy Zip Hoodie in Vintage Red is crafted from a heavyweight (500gsm) brushed back fleece cotton. It is a new fit style for the brand, with an oversized & boxy fit, falling wide and square with a super cropped body length. The...

Introducing the Initial Chain Ring in Silver, a bold statement accessory crafted from 925 sterling silver. Inspired by the design of our Initial Chain Bracelet and Necklace, the ring features interlocking chain links with our signature Initial logo integrated seamlessly into the design. Built...

The Initial Cuffed Sweatpants in black are crafted from heavyweight (480gsm) loopback jersey cotton. They have the same fit as our Owners’ Club sweatpants with elasticated cuffed hems. The sweatpants have an elasticated waistband with a 1x1 internal rib and natural hue internal drawcords....

The Initial Cuffed Sweatpants in ice grey marl are crafted from heavyweight (480gsm) loopback jersey cotton. They have the same fit as our Owners’ Club sweatpants with elasticated cuffed hems. The sweatpants have an elasticated waistband with a 1x1 internal rib and natural hue...

Introducing the Initial Funnel Neck Quarter Zip Sweatshirt in Coffee, a boxy silhouette designed for elevated everyday wear. Crafted from heavy loopback cotton, this piece delivers structure and softness.Featuring a funnel neck with quarter zip closure and a gathered elastic hem, an embroidered R...

Introducing the Initial Henley Collar Sweatshirt in Jet Black, an oversized silhouette crafted from 390gsm cotton in a clean solid colourway. Designed with relaxed proportions, the piece delivers everyday comfort with a premium weight and substantial hand feel, elevated by a grandad collar and...

Introducing the Initial Henley Waffle Long Sleeve T-Shirt in Flat White, a long sleeve silhouette crafted from 175gsm waffle jersey cotton. The textured waffle knit delivers a distinctive surface with natural depth, while the grandad collar with one exposed and three concealed buttons adds...