Denim

Introducing the 247 Trek Shorts in Electric Blue, a lightweight performance short designed for movement. Crafted from perforated fabric for enhanced ventilation, they combine comfort with mobility across training and everyday wear. Reflective tape detailing to the side seams improves visibility, while a secure...

Introducing the 247 Ultra Jacket in Glacier Fade Out, the lightest and most waterproof running jacket we have ever developed, engineered to meet ultra marathon mandatory kit regulations.Constructed from 100% Polyester at just 85GSM, this jacket delivers serious weather protection without adding weight. The...

Introducing the 247 Ultra Short in Glacier Fade Out, a shorter length marathon short engineered for warmer conditions and high-speed efforts.Constructed from a 4-way stretch grid perforated fabric in 79% Nylon and 21% Elastane with an 85% Nylon and 15% Elastane lining, these shorts...

Introducing the 247 Ultra Singlet in Glacier Fade Out, engineered for ultra marathon distances and hybrid training where breathability is critical.Constructed from a 4-way stretch grid perforated fabric in 79% Nylon and 21% Elastane, this singlet delivers unrestricted movement and maximum airflow during high-intensity...

Introducing the Collared Denim Jacket in Aged Black, a workwear-inspired piece crafted from heavyweight denim with a deep vintage fade. Designed with a structured collar, it’s finished with subtle distressing throughout for a naturally worn aesthetic. The jacket features welt side pockets, an angled...

Introducing the Collared Denim Jacket in Washed Olive, a workwear-inspired piece crafted from durable denim with a vintage washed finish. Designed with a structured collar, it features subtle distressing across the body for a worn-in aesthetic. The jacket is complete with welt pockets, an...

Introducing the Competition Department Shorts in Bright Blue, a relaxed graphic short crafted from 100% cotton for a soft yet structured feel. Designed in the signature Represent fit, these shorts feature a washed fade-out finish, enhancing the vintage-inspired aesthetic.The bold Represent Competition Department graphic...

Introducing the Competition Department T-Shirt in Bright Blue, crafted from 100% soft cotton, this oversized t-shirt delivers a relaxed Represent silhouette. The Competition Department chest graphic and the Represent logo at the back hem, Finished with a ribbed neckline and raw-edge hem detailing and...

Introducing the Denim Short in Bark, a mid length short crafted from 100% cotton rigid denim for a structured, authentic feel. Designed to carry the same workwear DNA as our core denim silhouettes, this style delivers durability with a relaxed, everyday profile.The Bark wash...

The Heaton Denim in Black is a signature style from the Heaton Capsule, designed by George and Michael Heaton. Built on a custom-developed block, this jean features a straight leg with a subtle taper toward the hem. Crafted from heavyweight denim, it’s finished with...

Introducing the Heaton Denim in Heritage Blue, a workwear-inspired silhouette from the Heaton Capsule. Built from heavyweight cotton denim, it features a custom straight leg fit with a slightly looser opening, finished with raw hems for authentic character. Heritage Blue Colourway Custom Heaton Denim...

Introducing the Heaton Denim in Jet Black, a workwear-inspired silhouette from the Heaton Capsule. Built from heavyweight cotton denim, it features a custom straight leg fit with a slightly looser opening, finished with raw hems for authentic character. Jet Black Colourway Custom Heaton Denim...

The Heaton Denim in Light Vintage Blue is part of the Heaton Capsule, designed by George and Michael Heaton. Constructed from heavyweight denim and built on a custom-developed fit, this style features a straight leg with added volume toward the hem. The fabric is...

Introducing the Heaton Denim in Shadow, a workwear-inspired silhouette from the Heaton Capsule. Built from heavyweight cotton denim, it features a custom straight leg fit with a slightly looser opening, finished with raw hems for authentic character. Shadow Colourway Custom Heaton Denim Fit Straight...

The Heaton Denim in Vintage Grey is a key piece from the Heaton Capsule, designed by George and Michael Heaton. Built from heavyweight cotton denim, it features a custom straight leg fit with a slightly looser opening. The garment is washed to a faded...

Introducing the Hooded Overshirt in Midnight Navy, a slightly oversized fit overshirt to afford layering, with two flap pockets to the chest featuring a Represent metal bar logo. The overshirt has popper closures to the front. Midnight Navy Hooded Overshirt Slightly Oversized Fit Flap...

Introducing the Initial Boxy Hoodie in Mist, a boxy silhouette crafted from 390gsm cotton and finished with a fade out wash for a soft, naturally worn-in character. Cut wide and square through the body with dropped shoulders, the piece brings a contemporary shape to...

Introducing the Initial Boxy Sweater in Midnight Navy, a boxy silhouette crafted from 390gsm cotton in a clean solid colourway. Cut wide and square through the body with dropped shoulders, the piece brings a contemporary shape to heavyweight everyday layering.Featuring 1x1 rib to the...

Introducing the Initial Boxy Tank in Mist, a boxy sleeveless silhouette crafted from 140gsm cotton jersey with a fade out wash for a softened, worn-in finish. The wider, squared shape with dropped shoulders offers a relaxed, contemporary fit built for warm-weather layering and everyday...

Introducing the Initial Cap in Midnight Navy, a five panel unstructured trucker cap crafted from 100% cotton jersey. The relaxed, unstructured shape sits naturally on the head for an easy, laid-back fit with a clean, solid colourway.Finished with branded Initial snapback closure for an...